Current Approaches to the Problem of International Attendee Dropoff

Current Approaches to the Problem of International Attendee Dropoff

On the July 24 PCMA Institute webinar, “Budgeting for a Shifting Global Economy,” the challenge of attracting international registrants to events in the current geopolitical environment came up several times. One of the panelists, Jerry Murphy, senior portfolio director for Smithbucklin’s event services team, shared that one of their medical association clients experienced a 15-percent drop in international attendance at a recent event. Jerry Mu…