Crumbl, The Cookie That Broke the Internet

Crumbl, The Cookie That Broke the Internet

How Crumbl Cookies grew from a Utah bake shop to a $2B viral dessert empire with rotating menus, social media buzz, and global expansion.

“Crumbl”ing health: one cookie at a time

I can’t be the only one who has a hard time saying no to a sweet treat, especially when it comes in a pink box and takes over my TikTok “For You” page every Sunday night with newly released flavors. Don’t get me wrong, there is nothing bad about indulging in a treat every now and then, but the problem starts when the treat adds up to over half of the recommended daily calorie intake. Crumbl Cookies have grown in popularity over the past couple o…