US EditionCROWDFUNDING RADAR: Nefesh Mountain, Laura Mock, and Gloria Anderson
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CROWDFUNDING RADAR: Nefesh Mountain, Laura Mock, and Gloria Anderson
A major challenge of crowdfunding is that you’re selling something that doesn’t exist yet. You’re selling the idea of an album or a movie or a book in hopes of raising the money to make that idea a reality. But where there is a challenge, there is also opportunity for the savvy crowdfunder. Raising money ahead of the creation of a project provides a chance to market a look at the making of the product as a backer perk or perks. Some of the most …
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