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Criteo’s Todd Parsons: Search Is Not Dead, Just Different – Beet.TV
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Criteo’s Todd Parsons: Search Is Not Dead, Just Different – Beet.TV
CANNES, France — Performance marketing has always chased consumer intent. Among the promises that artificial intelligence is making right now involves something potentially something more valuable; namely the opportunity to juice intent before the consumer discovery process even forms. “You don’t always go with the concept of asking for a comparison between the best dog foods for your dog. You might ask GPT, ‘What do I do if my dog’s sick and th…
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