US EditionWPP Moves Grey Under Ogilvy Network
- WPP announced on May 13, 2025, that it will move the creative agency Grey from AKQA Group to report under Ogilvy, keeping Grey a standalone brand.
- This change comes after Grey's effective merger with AKQA in 2020 and coincides with WPP's broader reorganization, which includes consolidating GroupM into a unified entity now called WPP Media.
- Grey will retain its current leadership with CEO Laura Maness reporting to Ogilvy Global CEO Devika Bulchandani, aiming to deepen collaboration while focusing on core strengths.
- A WPP spokesperson explained that Grey will be integrated financially with Ogilvy, with its results consolidated into Ogilvy’s accounts, while continuing to operate under its own brand name.
- Grey will maintain its role as an independent agency renowned for its award-winning creativity, while the restructuring enables both agencies to dedicate their efforts to their respective areas of expertise.
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The move strengthens Ogilvy's strategic role within the British group while AKQA redefines its future following the departure of its founder, Ajaz Ahmed. WPP continues to reconfigure its internal architecture to respond to the new challenges of the global market. In its latest move, Grey—one of its most iconic creative agencies—is leaving behind its organizational ties with AKQA Group and… Origin
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WPP To Move Advertising Agency Grey Into Ogilvy Group - Brand Spur
14 May, 2025 Several international media have reported that WPP is to move advertising agency Grey into the Ogilvy Group. “The move will see Grey “realign financials” with Ogilvy, essentially becoming part of its income statement, but retaining its brand name.” The news was reportedly announced in an internal memo on 13 May, Tuesday, acquired by Campaign and AdWeek as well as several other publications. Under the new structure, Grey global CEO …
WPP to move advertising agency Grey into Ogilvy Group
Source: © Grey Advertising [[https://greyadvertising.wordpress.com/ Grey Advertising]] It has been reported that WPP is to move advertising agency Grey into Ogilvy GroupSeveral international media have reported that WPP is to move advertising agency Grey into the Ogilvy Group. "The move will see Grey "realign financials” with Ogilvy, essentially becoming part of its income statement, but retaining its brand name." Read more...
WPP to move Grey into Ogilvy Group
Global holding group WPP is set to move advertising firm Grey into Ogilvy Group, as part of a wider agency shake-up, according to Campaign. The move will see Grey “realign financials” with Ogilvy, essentially becoming part of its income statement, but retaining its brand name. The news was reportedly announced in an internal memo yesterday (13 May). The historic New York-founded agency will now split from sister agency AKQA, having previously be…
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