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Creating confidence: How one woman built a skincare brand that celebrates aging
Summary by The Armenian Weekly
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Creating confidence: How one woman built a skincare brand that celebrates aging
It was one of those sunny Yerevan mornings when Arpi Barseghyan, founder of the Armenian skincare brand Bnatur, entered the metro and noticed an 80-year-old woman. She wore red lipstick and a scarf around her neck and was impeccably dressed. Yet, her beauty was not in her tidiness; it was in her sparkling eyes and shining skin. Ever since then, whenever Arpi saw the woman on the metro, she would sit beside her and admire her glowing complexion.…
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