US EditionCreating Change: the shifting demands of eCom content
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Creating Change: the shifting demands of eCom content
ECommerce photography is changing, with more pressure and less budget but there are great rewards to be had. Richard Harvey from Canon UK, Duncan Taylor of EME Digital and Sam Shearer, MD of Ortery Inc, discuss… First, some facts. “Ten years ago, around 12 percent of retail sales were online. Today it’s about 30 percent. The importance of the online channel is greater, but the content production budgets haven’t grown at anything like the same ra…
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