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Crayola’s now-CEO leaned in to automation when everyone else was offshoring and now he’s reaping the rewards

Summary by Fortune
America’s top producer of children’s art supplies still creates most of its products in the northeastern U.S. But while that keeps it mostly insulated from tariffs, getting there wasn’t an easy process.

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Crayola’s now-CEO leaned in to automation when everyone else was offshoring and now he’s reaping the rewards

America’s top producer of children’s art supplies still creates most of its products in the northeastern U.S. But while that keeps it mostly insulated from tariffs, getting there wasn’t an easy process.

·New York, United States
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Fortune broke the news in New York, United States on Sunday, July 6, 2025.
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