US EditionCracker Barrel Stock Sinks on Logo Debut
- Cracker Barrel Old Country Store experienced a nearly 15% decline in stock price, losing approximately $194.6 million in market value due to backlash over its rebranding efforts that have been described as 'woke,' as reported by CBS News.
- CEO Julie Felss Masino stated that the public reaction to the rebrand was 'overwhelmingly positive,' despite the stock drop.
- Many social media users and commentators expressed outrage at the perceived 'wokeness' of the rebranding, citing it as unnecessary.
- Critics, including Rep. Byron Donalds, argued that the changes have alienated longtime customers who valued Cracker Barrel's traditional appeal and nostalgic ambiance.
15 Articles
15 Articles
Cracker Barrel stock plunges after backlash over logo change, $700 million brand makeover
The fallout from Cracker Barrel's logo change and restaurant makeover isn't over. Shares of the food chain plunged Thursday as customer backlash and investor unease drove the chain’s worst losing streak in months.
Cracker Barrel's stock sinks after controversial 'woke rebrand'
Cracker Barrel Old Country Store made headlines this week after it unveiled a drastic rebrand, though not for positive reasons.The 55-year-old chain replaced its iconic logo, which featured a man leaning against a barrel, with a more generic design that includes only the company's name.'"Rebrand" all of that to something more modern, something more inclusive, and something that erases those feelings, and you're "rebranding" the SOLE reason why a…
Cracker Barrel Comes Under Fire for Logo Change
Shares of Cracker Barrel Old Country Store fell as much as 15% on Thursday after the restaurant chain came out with a new logo. The company removed the image of an old man leaning against a barrel from its logo, leaving just the words Cracker Barrel. Conservative backlash to the change followed on social media. Some compared this protest to the same kind Bud Light faced when it collaborated with transgender activist Dylan Mulvaney. More details …
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