Cracker Barrel didn’t ‘go woke.’ It just went broke.

Why the Cracker Barrel Logo Matters

The Cracker Barrel logo may be bland, but the bigger story is whether it signals yet another case of corporate execs pushing politics over customers.

How Cracker Barrel Went Woke: Hijacked by the Hardcore Left

Cracker Barrel took the country gentleman off their logo and no longer refer to themselves as the Old Country Store with southern hospitality and cooking. They have gone woke. The movement to the hard left began in the 90s. Their capitulation to woke began after being accused of being anti-gay. Rest

Cracker Barrel Crackup: An Upending of Corporate Branding

Joel Mathis, The Week Is it 'woke' to leave nostalgia behind?

Cracker Barrel didn’t ‘go woke.’ It just went broke.

Cracker Barrel's logo change is part of a long-term makeover effort to lift the company out of a fairly dire financial slump.