Cracker Barrel Cuts Ties with Prophet Consulting Firm After Backlash to Failed Rebrand

Cracker Barrel Cuts Ties with Prophet Consulting Firm After Backlash to Failed Rebrand

Cracker Barrel has officially ended its relationship with Prophet, the San Francisco–based consulting firm responsible for guiding the restaurant chain’s controversial rebrand. The decision follows weeks of public criticism, a sharp decline in stock value, and mounting pressure for the company to restore its traditional image. The post Cracker Barrel Cuts Ties with Prophet Consulting Firm After Backlash to Failed Rebrand appeared first on That P…

Cracker Barrel Co-Founder Blasts CEO For Rebranding Failure And Knowing 'Very Little' About The Brand's Roots: 'Taco Bell Is Not...' - Yum Brands (NYSE:YUM), Cracker Barrel Old (NASDAQ:CBRL)

The co-founder of Cracker Barrel Old Country Store Inc. (NASDAQ:CBRL), Tommy Lowe, has publicly criticized the company’s CEO, Julie Felss Masino, for being disconnected from the brand’s core values and its loyal customer base. Co-Founder Criticizes CEO's $700 Million Rebranding Plan Lowe, 93, who played a pivotal role in establishing the first Cracker Barrel store in 1969, voiced his concerns about the company’s current leadership. He accused Ma…

Cracker Barrel Co-Founder Blasts CEO For $700 Million Rebranding Failure And Knowing 'Very Little' About Brand's Roots: 'Taco Bell Is Not...'

The co-founder of Cracker Barrel Old Country Store Inc. (NASDAQ:CBRL), Tommy Lowe, has publicly criticized the company’s CEO, Julie Felss Masino, for being disconnected from the brand’s core values and its loyal customer base. Co-Founder Criticizes CEO's $700 Million Rebranding Plan Lowe, 93, who…