US EditionEby says B.C. won’t run anti-tariff ads alone as it had planned
British Columbia halted its U.S. anti-tariff ads to coordinate with Ottawa amid rising U.S. tariffs totaling 45% on Canadian softwood lumber, following Ontario's campaign backlash.
- On Nov. 3, 2025, British Columbia Premier David Eby said the province will not run anti-tariff ads for the American public on its own, The Canadian Press reported.
- After Ontario's ad provoked a U.S. backlash, Dominic LeBlanc sought an "integrated approach" and prompted B.C. to align communications with federal officials.
- Planned as a U.S.-targeted digital push, the campaign would have highlighted higher costs for American homeowners and compared Canadian import taxes with Russia, the B.C. government said.
- B.C.'s goal now is to work in partnership with the federal government on a future communications strategy, ensuring messaging aligns with U.S. authorities, David Eby said Monday.
- Tariff and duty changes leave producers facing U.S. Department of Commerce levies of 35.16 per cent, some at 57.59 per cent, while Ottawa announced a $1.2-billion support package including $700-million in loan guarantees.
38 Articles
38 Articles
BC Won’t Air Anti-US Tariff Ad Until Coordinating Messaging With Ottawa: Premier Eby
B.C. Premier David Eby says the province won’t go ahead with airing anti-tariff ads in the United States as previously planned but will instead coordinate with Ottawa on any ads that may be aired going forward. U.S. President Donald Trump previously announced he was cancelling all trade talks with Canada on Oct. 23 due to the Ontario government airing of an anti-tariff ad featuring the late President Ronald Reagan. “We did have a conversation ab…
B.C. premier says his province will not be running planned anti-tariff ads
Following a forestry summit with federal Minister responsible for Canada-U.S. Trade Dominic LeBlanc, Premier David Eby said British Columbia will not run anti-tariff advertisements on its own, as it had planned. He said when the time comes to speak to Americans, it will be in partnership with the federal government.
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