Beyoncé’s Cowboy Carter Gave Them a Viral Moment. Here’s How Small Businesses Turned It Into Profit

Beyoncé’s Cowboy Carter gave them a viral moment. Here’s how small businesses turned it into profit

Shopify reports that Beyoncé's Cowboy Carter tour generated $50M in Houston, reshaping western wear and boosting small brands’ sales with tech-savvy strategies.

Beyoncé’s 'Cowboy Carter' Tour Is Officially The Highest-Grossing Country Tour Of All Time

(Kevin Winter/Getty Images for iHeartRadio) Beyoncé’s “Cowboy Carter” world tour has officially been named the highest-grossing in country music. The tour, which concluded earlier this month, amassed more than $350 million in ticket sales across its 75 dates worldwide, according to figures released by Live Nation this week. The staggering financial achievement underscores the immense cultural and economic power of the “Cowboy Carter” juggernaut,…

Cowboy Carter Tour Makes History as Top Country Tour Ever

Beyoncé is still making country music history. Her Cowboy Carter Tour is now the highest-grossing country tour of all time, pulling in a record-breaking $407.6 million from just 32 shows across North America and Europe. With more than 1.6 million tickets sold, Queen Bey has cemented her place in a genre that once tried to shut her and other Black artists out. This achievement arrives in a broader cultural context, too. For decades, country music…