Counterpoint: Global smartwatch market continues to decline in Q1 2025

Smartwatch Shipments Slip Again in 2025, but China Keeps Gaining Ground

Global smartwatch shipments dropped by 2% in the first quarter of 2025, continuing a streak of quarterly declines. While Apple still held its position at the top, its shipment numbers slid. And India, which had been a strong growth driver in previous years, slowed sharply. Those two factors together helped pull global figures lower. According to CPR team, not every region struggled, though. In China, things moved the other way as shipments jumpe…

Samsung’s Galaxy Watch sales have fallen

Recently, we had two reports, one from Canalys/Omdia and the other from IDC, claiming that Samsung was fourth in global smartwatch shipments in Q1 2025. Now, we have a third report claiming that Samsung isn't in the top three. According to Counterpoint Research, Samsung had a a 7% share in global smartwatch shipment in Q1 2025, giving it a fourth place on the chart. In the first, second, and third place are Apple, Huawei, and Xiaomi, with 20%, …

Counterpoint: Global smartwatch market continues to decline in Q1 2025

It's not looking great for the smartwatch industry as analysts from Counterpoint have recorded a fifth consecutive quarter of decline with 2% year-on-year slip. However, China is experiencing a surge in smartwatch shipments, with a whopping 37% year-on-year growth. Experts point out two major reasons for the global smartwatch market decline. The first is the waning of Apple smartwatch sales, accompanied by a significant and persistent decelerati…