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Could latest campaign to lure winter tourists be the solution Tassie needs?

Summary by The Examiner
Discover Tasmania's winter wonders with over 600 events in the 'Off Season' campaign aimed at mainland tourists.

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Could latest campaign to lure winter tourists be the solution Tassie needs?

Discover Tasmania's winter wonders with over 600 events in the 'Off Season' campaign aimed at mainland tourists.

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Campaign BriefCampaign Brief

Tourism Tasmania's new campaign encourages Aussies to reimagine winter holidays via BMF

Tourism Tasmania is inviting Australians to not just embrace winter but unlock a new version of themselves and ‘become a winter person’ in the fifth iteration of its 'Off Season' campaign creatively executed with BMF Australia. The campaign uses portraits of local ‘winter people’ and new retai

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The Examiner broke the news in on Sunday, March 30, 2025.
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