Costco Taps Into $4B Non-Alcoholic Drinks Market with Major Canadian Expansion

Pouring a New Path: Stories from the NA Beer Boom

At one time, the concept of a non-alcoholic beer would have been an oxymoron or a joke. Now it’s one of the fastest-growing segments in the brewing world—and it’s showing no signs of slowing down. Yet while non-alcoholic (NA) beer’s proponents are thrilled at its sudden surge in popularity, they’re not entirely sure why it’s happening now. In short, everybody is wondering: Who is drinking non-alcoholic beer … and why? Producer, writer, and NA be…

Costco Taps Into $4B Non-Alcoholic Drinks Market with Major Canadian Expansion

Award-winning non-alcoholic cocktails hit 30 Costco stores in Western Canada amid 7% market growth forecast. Premium variety packs target $4B segment.