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Costco to Extend Hours for Executive Members Starting Monday: See New Hours

UNITED STATES, JUN 28 – Costco's Executive Members, who generate over 70% of sales, gain exclusive early shopping hours and additional perks to enhance loyalty and convenience, effective June 30.

  • On June 30, Costco began exclusive 9 a.m. shopping hours for Executive Members across U.S. warehouses, offering a one-hour head start before other members.
  • Driven by complaints about overcrowding and long lines, Costco's CEO Ron Vachris cited enhancing loyalty and reinforcing premium membership value as key motives for reintroducing early shopping hours for Executive Members on June 30.
  • Costco's executive members, who generate over 70% of U.S. sales, now receive a 2% reward and a $10 monthly delivery credit, enhancing membership value.
  • Meanwhile, Gold Star and Business members criticize the inequitable schedule, with some threatening to switch to Sam’s Club, amid member dissatisfaction.
  • Costco’s early shopping hours for Executive Members, launched June 30, reflect a strategic move to boost loyalty amid fee hikes and rising competition from Sam’s Club, signaling long-term growth.
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MY Northwest broke the news in Tacoma, United States on Saturday, June 28, 2025.
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