US EditionCost effective strategies to acquire new customers
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Cost effective strategies to acquire new customers
By Novuna Acquiring new customers is a crucial part of any retail business strategy. Our latest study with retailers, conducted as part of Novuna Consumer Finance’s market analysis, reveals that acquiring new customers is becoming increasingly costly. 69% of retailers reported rising customer acquisition costs (CAC), while a quarter admitted they don’t fully understand their true CAC. These findings highlight the growing challenge of attracting …
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