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Cosmetics Is a Whole Story: the Mascara, or the Universal Quest for a Sublimated Look

Summary by Le Temps
From ancient Egypt to K-beauty, the mascara has been able to adapt to the changing uses of consumers. Practical, flexible and accessible, this indispensable makeup kits remains one of the best-selling cosmetic products in the worldLou, a 29-year-old customer manager in a banking agency in Geneva, is far from being a make-up bite. In the morning, a few minutes is enough for her to prepare herself. However, whatever the circumstances, she always t…

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Le TempsLe Temps
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Cosmetics Is a Whole Story: the Mascara, or the Universal Quest for a Sublimated Look

From ancient Egypt to K-beauty, the mascara has been able to adapt to the changing uses of consumers. Practical, flexible and accessible, this indispensable makeup kits remains one of the best-selling cosmetic products in the worldLou, a 29-year-old customer manager in a banking agency in Geneva, is far from being a make-up bite. In the morning, a few minutes is enough for her to prepare herself. However, whatever the circumstances, she always t…

·Geneva, Switzerland
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Le Temps broke the news in Geneva, Switzerland on Monday, August 24, 2026.
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