US EditionConvert High-Value SQLs into AGs with ABM Strategies
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Convert High-Value SQLs into AGs with ABM Strategies
Before diving into AGs, SQLs, or ABM strategies, let’s learn about account-based marketing. ABM is a tailored marketing approach that focuses on identifying and targeting high value leads by treating them as individual markets. To put it simply, account-based marketing prioritizes quality over quantity. It allows you to use time and resources on those clients that have potential or genuine interest in your goods or services. With ABM you can: …
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