US EditionConvenience vs. Probability Sampling in UX Research
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Convenience vs. Probability Sampling in UX Research
Summary: Convenience sampling is quick and cost-effective for UX research, but probability sampling is better when you need representative and generalizable data. When conducting UX research, choosing the right sampling method can ensure that your findings are both useful and reliable. Most UX practitioners use a sampling method called convenience sampling: recruiting participants based on ease of access. For many UX studies, this approach is f…
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