Coleen Rooney Is Dressing Real Women with Her New Primark Collection

Continuous creates campaign for Primark’s ‘Primark Presents by Coleen’ collection, celebrating the reality of modern womanhood – Marketing Communication News

Primark is partnering with Coleen Rooney on an exclusive new collection of stylish everyday essentials. Rooted in a shared belief that looking good shouldn’t mean spending more, ‘By Coleen’ brings together Coleen’s style and Primark’s commitment to offering great fashion at affordable prices. First teased on 2 March and launched to press and influencers on 5 March, the collection arrived in stores on 10 March and is already a firm favourite. With

Coleen Rooney is dressing real women with her new Primark collection

The time is 12:29pm on a Wednesday afternoon and I’m staring at my laptop screen, waiting for the call to connect. On the other side will be one of the most recognisable women in British pop-culture - Coleen Rooney. For years she’s been labelled with the outdated term WAG (a title we love to hate), but Rooney has long-stepped beyond that shorthand. Today, she’s here to talk about her latest venture: a new fashion collection with Primark. The hig…