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Content Marketing Trumps Price in Indonesia’s Social Commerce Boom
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Content Marketing Trumps Price in Indonesia’s Social Commerce Boom
A recent study published in the Indonesian Journal of Management and Business, “Almana: Jurnal Manajemen dan Bisnis,” has shed light on the influential factors driving purchasing decisions in the burgeoning social commerce landscape of Indonesia. The research, led by Arini Kurnia Sari of Sekolah Tinggi Ilmu Ekonomi Indonesia Surabaya, focused on the impact of price and content marketing on… Source
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