Consumption: the Sme Competing with a Giant

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Can a small SME based in the Loiret really compete with a global agri-food giant? This is particularly the case of the company HappyVore, which has become number one in the Hexagon on the market of vegetable alternatives to meat. The vegetable blue cord is the flagship product of the brand. For the employees of this small company founded six years ago, as for the inhabitants of Chevilly, it is a great pride to be a champion of vegetable steaks t…