US EditionBoosted by Gen-AI Services, Consumers Spent More Money in Apps than Games for First Time
Generative AI apps drove a 21% increase in non-game app spending to $85.5 billion, surpassing mobile games globally for the first time in 2025, Sensor Tower reported.
7 Articles
7 Articles
In 2025, there has been a historic milestone in mobile app markets, as users have spent more money on applications than on games for the first time thanks to the impulse of artificial generation intelligence.This follows from SensorTower's 'State of Mobile 2026' report, which reveals that the trend had already been observed in some specific markets, such as in the United States, but has ended up globalizing over the past year. Specifically, cons…
$85bn, 48bn Hours, 1 Trillion Sessions: How Non-Game Apps Finally Overtook Mobile Games - Tech
When consumers spent more on non-game mobile apps than on games in 2025, the change looked sudden, but it wasn’t. It was the result of several innovations inside the app economy that finally lined up at once. The $85 billion spent globally on non-game apps last year did not come from a surge in new users, because we see that downloads across mobile are largely reduced. But then, time spent has stabilised. So what changed was how people pay, an…
Mobile Apps Surpass Games In 2025 Consumer Spending, Fueled By An Explosive AI App Revolution
BitcoinWorld Mobile Apps Surpass Games in 2025 Consumer Spending, Fueled by an Explosive AI App Revolution In a historic shift for the digital economy, global consumer spending on non-game mobile applications officially overtook spending on mobile games in 2025. This pivotal milestone, confirmed by market intelligence leader Sensor Tower in its annual “State of Mobile” report, signals a fundamental change in how users value and monetize their sm…
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