US EditionConsumers show strong trust in Facts up Front label, new research finds
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Consumers show strong trust in Facts up Front label, new research finds
ARLINGTON, Va. — A new study released by the Consumer Brands Association (CBA) finds overwhelming consumer recognition and trust in the Facts up Front (FUF) label, reinforcing the role of front-of-pack nutrition labeling in helping Americans make informed food and beverage choices.The nationally representative survey, conducted in May 2025 by independent research firm Savanta, shows that 90% of U.S. adults recognize the FUF label, with nearly 8 …
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