Consumer Opinions Are Mushy - Branding Strategy Insider

Consumer Opinions Are Mushy - Branding Strategy Insider

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly yet often overlooked. So, this year, I’m sharing some for your consideration. I hope they’re helpful. This week’s thought: Consumer opinions are mushy. The core idea of marketing is consumer-centricity, the foundation of which is knowledge about consumers, meaning that marketing is deeply rooted in data a…