Modelo Maker Buys Boozy Sports Drink SpikedAde for $75M
The deal includes $75 million at close and up to $278 million more, while SpikedAde’s team joins Constellation’s Beer Division.
- On Tuesday, October 6, 2026, Constellation Brands acquired SpikedAde, securing 100% ownership of the spirit-based ready-to-drink brand in a deal combining upfront and performance-based payments.
- Constellation pursued the acquisition to expand its portfolio in the fast-growing spirit-based RTD category, where dollar sales increased 25% in the last year.
- The deal includes a $75 million payment at close and up to $278 million in contingent consideration payable over five years, with SpikedAde offering zero-sugar, 100-calorie vodka-based drinks.
- Constellation will integrate the SpikedAde team into its Beer Division and align distribution with Gold Network Distributor partners across the U.S.
- "SpikedAde has successfully carved out a distinctive position," said Nicholas Fink, Constellation's President and Chief Executive Officer, while Founder and CEO of SpikedAde Jason Cohen expects the brand's "remarkable growth trajectory" to accelerate.
12 Articles
12 Articles
The Toronto Star
Constellation Brands Announces Acquisition of Spirit-Based Ready-to-Drink Brand SpikedAde
ROCHESTER, N.Y., Oct. 06, 2026 (GLOBE NEWSWIRE) -- Constellation Brands, Inc. (NYSE: STZ), a leading U.S.-based total beverage alcohol company, today announced the acquisition of SpikedAde, a differentiated, consumer-led spirit-based ready-to-drink (RTD) beverage brand competing in the emerging sports drink-inspired…
Constellation Acquires SpikedAde for $75 Million as Boozy Sports Drink Segment Booms
On Tuesday Constellation Brands announced its acquisition of SpikedAde, one of the leading ready-to-drink (RTD) beverages in the growing boozy sports drink segment. Constellation agreed to a payment of $75 million for 100 percent ownership of the fast-growing brand, though payments in the next five years could reach up to an additional $278 million contingent on performance. The acquisition marks Constellation Brands’s first foray into hard spor…
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