US EditionConsole sales surged over Black Friday, with PS5 taking the lion's share thanks to big discounts
Sony's PlayStation 5 captured 47% of US and 62% of UK console sales during Black Friday due to deeper discounts, outperforming Nintendo Switch 2 and Xbox, market data shows.
- Last month, Sony's PlayStation 5 family led Black Friday hardware sales, accounting for 47% in the US and 62% in the UK, per Circana and GSD.
- Sony applied steep Black Friday discounts to PS5 models, with an average �340 sale price, cutting around 21% off PS5 Slim disc and around 34% off PS5 Slim Digital Edition, while PS5 Pro dropped to �586 from �699.99 retail.
- NielsenIQ found UK hardware units rose 7% and revenue climbed 14% last month, while the obscure Nex Playground captured 14% of sales at $249.99 with five included games.
- The results left Sony as the clear winner, while Microsoft's Xbox consoles lagged with a 'disastrous' market assessment and an average Xbox selling price of �385.
- Overall console appetite surged during last month's Black Friday, with Nintendo Switch 2 capturing around 23% of hardware unit sales in the UK.
12 Articles
12 Articles
PS5 Takes 62% of Black Friday Sales, Switch 2 Secures Strong Second
Black Friday is the perfect time to get consoles and other tech. And, people surely did. Sony had a fantastic Black Friday run this year, with the PS5 absolutely dominating sales charts. The data from GSD, published by Game Business, indicates that the PS5 accounted for roughly 62% of all console hardware sold during the Black Friday period. It was one of the strongest performances on the platform since launch. The market was filled with bundles…
In the UK, it seems that Black Friday had a clear winner in console sales. Although overall sales were better than those of the Black Friday 2024, with a revenue increase of 14% and an increase in unit sales of 7%, the biggest driver of these statistics was Sony. According to The Game Business with data provided by Nielsen, the PS5 had 62% of the console market share during the Black Friday week. Unit sales increased by 16% for the PS5, mainly t…
PS5 dominated Black Friday 2025, earning 62% market share
In the UK, it seems Black Friday had a clear winner when it comes down to console sales. While overall sales were better than Black Friday 2024, with revenues up 14% and unit sales increased by 7%, the biggest driver of these statistics was Sony. As reported on by The Game Business with data provided by Nielsen, the PS5 had 62% of the console market share during the week of Black Friday. Unit sales were up by 16% for PS5, mostly thanks to the b…
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