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Connected TV advertising to grow 15.8% in 2025

Summary by Moonshot News

The average time spent per day with connected TV (CTV) will grow 6.9% this year, while time spent with desktops and laptops will fall by 3.8%. In 2025, advertising spend on TV through streaming services or internet-connected devices will grow 15.8% to reach $33.35 billion. CTV’s expanding audience reach and sophisticated targeting capabilities are transforming digital advertising strategies. Millennials are the largest segment of CTV users, US-b…

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Connected TV advertising to grow 15.8% in 2025

The average time spent per day with connected TV (CTV) will grow 6.9% this year, while time spent with desktops and laptops will fall by 3.8%. In 2025, advertising spend on TV through streaming services or internet-connected devices will grow 15.8% to reach $33.35 billion. CTV’s expanding audience reach and sophisticated targeting capabilities are transforming digital advertising strategies. Millennials are the largest segment of CTV users, US-b…

25 days ago

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Moonshot News broke the news in 25 days ago on Saturday, April 19, 2025.

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