Competition for Red Bull: F1 Gets Energy Drink

Red Bull wins competition in Formula One: The Royal League has agreed a long-term deal with US company PepsiCo – and thus receives an official energy drink. The contract, which runs until 2030, is not likely to appeal to Red Bull – as PepsiCo will be present in all races from 2026. "Sting Energy is to be marketed as the official energy drink of the racing series in the future. But that's not enough: the well-known PepsiCo brands Gatorade and Dor…