The summer triggers the consumption of ice cream and the battle between classic brands and white-label alternatives increases. While the manufacturer jars can rub the 8 euros, the distributor jars move between the 3 and 5 euros in most linear ones. The consumer’s question is no longer just how much it costs, but who is behind labels such as Hazandado, Gelatelli, Mucci or Temptation Day, and if the quality they offer justifies the savings. Who ma…
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The summer triggers the consumption of ice cream and the battle between classic brands and white-label alternatives increases. While the manufacturer jars can rub the 8 euros, the distributor jars move between the 3 and 5 euros in most linear ones. The consumer’s question is no longer just how much it costs, but who is behind labels such as Hazandado, Gelatelli, Mucci or Temptation Day, and if the quality they offer justifies the savings. Who ma…