Video Production Surges as Engagement Drops 7%, AI Adoption Rises with 41% Usage and 19% Planning

Video Production Surges as Engagement Drops 7%, AI Adoption Rises with 41% Usage and 19% Planning

Wistia published its latest 2025 State of Video report which analyzed more than 100 million videos and webinars to find out the latest trends in video engagement rates, video production and AI’s impact in the video industry. Wistia analyzed how companies are making videos and where they are putting the most effort on. The report found that 40% of the companies are producing at least one video per week and mid-size companies have doubled their vi…

42 per cent of German industrial companies use artificial intelligence in production, while another third (35 per cent) has plans. This was the result of a survey conducted by the digital association Bitkom. According to this survey, 82 per cent of the companies surveyed agree that the use of artificial intelligence will be crucial for the competitiveness of German industry in the future.