Some of the biggest brands in America, including Amazon, Meta, Walmart and McDonald’s, have recently changed or ended their diversity, equity and inclusion (DEI) programs. But e.l.f. Beauty, a popular cosmetics brand, is a rare company vocally touting its diversity efforts and inclusive marketing like its “So Many Dicks” campaign.

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Companies are running away from DEI. One of America’s biggest beauty brands is standing firm

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By Nathaniel Meyersohn, CNN New York (CNN) — Some of the biggest brands in America, including Amazon, Meta, Walmart and McDonald’s, have recently

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E.l.f is making the business case for diversity efforts at a moment when these initiatives are under attack across the country.

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By Nathaniel Meyersohn, CNN New York (CNN) — Some of the biggest brands in America, including Amazon, Meta, Walmart and McDonald’s, have recently changed or ended their diversity, equity and inclusion (DEI) programs. But e.l.f. Beauty, a popular cosmetics brand, is a rare company vocally touting its diversity efforts and inclusive marketing like its “So

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By Nathaniel Meyersohn, CNN New York (CNN) — Some of the biggest brands in America, including Amazon, Meta, Walmart and McDonald’s, have recently changed or ended their diversity, equity and inclusion (DEI) programs. But e.l.f. Beauty, a popular cosmetics brand, is a rare company vocally touting its diversity efforts and inclusive marketing like its “So Many Dicks” campaign. The provocative advertising campaign last year highlighted that nearly …

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As major corporations such as Meta, Walmart, and Target continue to pull back their DEI initiatives, several others are standing firm in their commitment to diversity.  Makeup brand E.L.F. began pushing its pro-DEI stance last year when DEI efforts became a major speaking point. Last week, after Donald Trump took office, the company doubled down on its commitment.  “There’s nothing wrong with being Richard, Rick or Dick, but we wanted to shine a…

Companies are running away from DEI. One of America’s biggest beauty brands is standing firm

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