US EditionCompanies are running away from DEI. One of America’s biggest beauty brands is standing firm
- E.l.f. Beauty is a cosmetics brand that supports diversity, equity, and inclusion through its marketing efforts like the 'So Many Dicks' campaign.
- The company is based in Oakland, California, and has a workforce that reflects a diverse demographic.
- E.l.f. has experienced success by focusing on hiring a diverse workforce, despite not having a dedicated DEI team.
- The brand's loyal and vocal community backs its diversity efforts, making it risky to oppose them.
8 Articles
8 Articles
Companies are running away from DEI. One of America’s biggest beauty brands is standing firm
Some of the biggest brands in America, including Amazon, Meta, Walmart and McDonald’s, have recently changed or ended their diversity, equity and inclusion (DEI) programs. But e.l.f. Beauty, a popular cosmetics brand, is a rare company vocally touting its diversity efforts and inclusive marketing like its “So Many Dicks” campaign.
Pro-DEI Initiatives: Companies Staying Committed to Diversity Efforts
As major corporations such as Meta, Walmart, and Target continue to pull back their DEI initiatives, several others are standing firm in their commitment to diversity. Makeup brand E.L.F. began pushing its pro-DEI stance last year when DEI efforts became a major speaking point. Last week, after Donald Trump took office, the company doubled down on its commitment. “There’s nothing wrong with being Richard, Rick or Dick, but we wanted to shine a…
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