Community, tradition fuel Small Business Saturday turnout in West Reading

Community, tradition fuel Small Business Saturday turnout in West Reading

The early birds were out on Penn Avenue long before the Small Business Saturday crowds kicked into full stride. Inside Taste of Crepes at 617 Penn Ave., Joanne Henny of Muhlenberg Township settled into the warm, cozy café with her daughter Michelle Pieller and 19-year-old granddaughter, Olivia — three generations carrying on their Black Friday weekend tradition. Henny prefers West Reading’s independent shops to big-box stores. “It’s the one-on-o…