Commission targets in-game currency in children's video games
- The European Commission is investigating Star Stable Online, a game by Star Stable Entertainment, for allegedly targeting children with unfair in-game purchasing practices.
- Star Stable Entertainment must respond within a month to concerns about advertisements targeting children and lack of transparency.
- New guidelines were issued emphasizing the need for transparency and consumer protection, particularly for vulnerable users like children.
- Guidelines were issued to promote fairness in online gaming, stressing the protection of vulnerable consumers, especially children.
16 Articles
16 Articles
Online game need should with regulations
The European Commission is currently scrutinising the Star Stable online game, created by Swedish company Star Stable Entertainment The game defines itself as “a magical online world full of horses, friendship, mystery and adventure” but players who race against friends are at an advantage if they spend real money to acquire “star coin” currency. Consumer watchdog Consumer Protection… Source
Commission targets in-game currency in children's video games
The Commission is probing alleged unfair practices in the horse-riding game Star Stable Online, targeting in-game purchases aimed at children. The upcoming Digital Fairness Act may include stricter rules on virtual currency transparency and fairness.
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