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Commission targets in-game currency in children's video games

  • The European Commission is investigating Star Stable Online, a game by Star Stable Entertainment, for allegedly targeting children with unfair in-game purchasing practices.
  • Star Stable Entertainment must respond within a month to concerns about advertisements targeting children and lack of transparency.
  • New guidelines were issued emphasizing the need for transparency and consumer protection, particularly for vulnerable users like children.
  • Guidelines were issued to promote fairness in online gaming, stressing the protection of vulnerable consumers, especially children.
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www.beuc.eu broke the news in on Friday, March 21, 2025.
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