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Comcast’s James Rooke: Premium Video’s Top Priority is Proving Outcomes – Beet.TV
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Comcast’s James Rooke: Premium Video’s Top Priority is Proving Outcomes – Beet.TV
NEW YORK – Generally speaking, “performance TV” means delivering measurable outcomes for marketers through return on ad spend demonstration, though the challenge lies in proving television’s effectiveness on a consistent, scalable basis rather than isolated campaigns. “What does performance TV mean for Comcast? It means that we deliver outcomes for a marketer. If you’re a marketer, you want to look at what is your return on ad spend for any give…
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