US EditionComcast's cable spinoff to be named Versant, picked to emphasize corporate versatility
- Comcast announced that its cable network spinoff, containing brands like CNBC and Golf Channel, will be named Versant in 2025.
- The name selection followed a months-long process with over 1,000 potential names narrowed to 43 by lawyers before choosing Versant for its emphasis on versatility.
- Versant, led by CEO Mark Lazarus, will manage networks such as USA, MSNBC, Oxygen, and Golf Channel, but plans to forgo creating a dedicated streaming platform.
- According to Lazarus, the spinoff’s assets brought in approximately $7 billion in revenue during the previous year, with digital sources accounting for about 20% of that total.
- Versant is expected to be separated from Comcast by the close of 2025, with plans to distribute returns to shareholders through dividends.
16 Articles
16 Articles
MSNBC under new parent company Versant amid Comcast spinoff - Washington Examiner
The new parent company of a large chunk of Comcast’s cable output has settled on a new name as MSNBC and other channels are being spun off. Versant, which previously went by the temporary name SpinCo, will serve as the new house for a plethora of cable networks, including MSNBC, CNBC, USA, Oxygen, E!, SYFY and the Golf Channel. Versant CEO Mark Lazarus argued that the company’s new name is meant to highlight its versatility with the intended pur…
SpinCo is now Versant.
Even Versant boss Mark Lazarus acknowledges that the new name for Comcast’s cable TV spinoff business may not be everyone’s favorite, per a memo reported on by Deadline: > We would be foolish to expect everyone to love the name of our new company immediately. There were certainly some others that we could have gotten behind, but after sitting with Versant for a couple of weeks now, I believe it will suit us well, evoke a sense of energy, and und…
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