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Comcast spinoff Versant starts trading on Nasdaq in rare media debut

Versant Media Group began trading on Nasdaq under VSNT after separating from Comcast to focus on cable and digital media amid industry shifts, with a $6.8 billion market cap.

  • On January 2, 2026, Comcast completed the separation of Versant Media Group into a standalone public company effective 11:59 p.m. ET, and Versant began trading Monday on the Nasdaq Stock Market under ticker VSNT.
  • The move, first floated in late 2024, reflects broader industry pressure on cable and news businesses as Comcast said the spin-off boosts value for NBC, Telemundo and Peacock amid declining ad dollars.
  • Under the spin-off terms, Comcast shareholders received one share of Versant Class A or Class B for every 25 Comcast shares held on the Dec. 16, 2025 record date, and Versant's portfolio includes CNBC and MS NOW.
  • Market reaction was immediate: Versant shares slid more than 14% from a $45.17 per share opening to below $40, while Comcast, parent company shares rose 1.3% as of 9:45 a.m. and Comcast CEO Brian Roberts retains about one-third voting control.
  • Versant leaders said the company launches with strong finances, substantial cash flow, and a clear capital plan; CEO Mark Lazarus called the listing a defining moment, with Goldman Sachs, Morgan Stanley, PJT Partners, and Davis Polk & Wardwell LLP advising.
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The ColumbianThe Columbian
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Versant launches, Comcast spins off E!, CNBC and MS NOW

Comcast has officially spun off its cable channels, including CNBC and MS NOW, into a separate company, Versant Media Group. Read more...

·Vancouver, United States
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Business Wire broke the news in Crystal River, United States on Sunday, January 4, 2026.
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