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Comcast Advertising Introduces Programmatic Linear TV Buying
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Comcast Advertising Introduces Programmatic Linear TV Buying
Comcast Advertising has launched a programmatic linear TV solution. This lets advertisers buy traditional TV inventory through FreeWheel’s Buyer Cloud. Linear TV ads are now available for the first time in a targetable, biddable format. This is happening within a Programmatic Private Marketplace (PMP). Media buyers can easily combine linear TV purchases with digital media campaigns. This new offering boosts campaign flexibility, targeting precis…
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