Columbia Launches Brand Refresh with 'Engineered for Whatever' Campaign

Columbia launches brand refresh with 'Engineered for Whatever' campaign

Columbia Sportswear unveiled its first brand refresh in more than a decade.

Columbia Sportswear’s Irreverent Brand Reboot Embraces The Chaos of the Outdoors

Columbia Sportswear's first brand relaunch in a decade has an irreverent take on outdoor adventures

Columbia slams ‘pristine’ outdoors marketing with new brand platform

Looking to cut through category sameness, “Engineered for Whatever” leverages dark humor and grit to show how Columbia’s gear is tested.

Columbia Sportswear unveils first major campaign in a decade

US sportswear brand Columbia is looking to “peel back Mother Nature’s cliché facade” with the launch of its first major brand platform in a decade. Crafted in collaboration with London-based creative agency Adam&EveDDB in its first work for the Portland firm, ‘Engineered to Whatever’ will showcase the true chaos of the great outdoors. Centred around a 60-second hero clip Directed by Henry-Alex Rubin and produced by Smuggler, the film features a …