Columbia Sportswear Sues Columbia University Over Solo 'Columbia' Branding
NEW YORK, UNITED STATES, AUG 2 – Columbia Sportswear alleges Columbia University breached a 2023 contract by selling apparel without required logos, seeking treble damages and a recall of infringing merchandise, the company said.
- Last week, Columbia Sportswear sued Columbia University in U.S. District Court for the District of Oregon, alleging trademark infringement and breach of contract.
- The lawsuit filed on Wednesday alleges Columbia University breached an agreement by using the 'Columbia' name without proper insignia a year later.
- Among the evidence are photos showing shirts and sweaters bearing ‘Columbia’ without university logos, using a bright blue shade similar to Columbia Sportswear’s color and mimicking products sold at more than 800 retail locations including over 150 branded stores.
- It calls for the court to seek a jury trial, demand the university cease sales, recall and donate merchandise, and request treble damages.
- Amid a funding deal, the lawsuit arrives as Columbia University seeks to restore federal research funds under a Trump administration agreement this year.
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Columbia Sportswear claims Columbia University breached a deal the entities made in 2023 establishing how the word “Columbia” could be used on college merchandise
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Columbia Sportswear sues Columbia University over merch in latest legal battle for Ivy
For decades, T-shirts, sweatshirts and other clothing under the Columbia Sportswear brand and clothing emblazoned with the Columbia University name coexisted more or less peacefully without confusion.
·New York, United States
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+8 Reposted by 8 other sources
Columbia Sportswear sues Columbia University, alleging merchandise too similar and causes confusion
Portland, Oregon-based outerwear retailer Columbia Sportswear has sued Columbia University over alleged trademark infringement and a breach of contract, saying that the university’s merchandise looks too similar to its own offerings and can confuse shoppers.
·United States
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Total News Sources25
Leaning Left9Leaning Right3Center9Last UpdatedBias Distribution43% Left, 43% Center
Bias Distribution
- 43% of the sources lean Left, 43% of the sources are Center
43% Center
L 43%
C 43%
14%
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