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College Sports Lurches Forward, Hoping to Find Level Playing Field

  • Programs in the nation’s top four athletic conferences have agreed to implement new nationwide regulations starting July 1, 2025, to oversee payments related to athlete name, image, and likeness rights.
  • This agreement responds to varied state laws allowing different payment levels, aiming to prevent schools from bypassing College Sports Commission rules amid potential court challenges.
  • The CSC, supported by a Deloitte-run clearinghouse called NIL Go, will oversee payment limits, evaluate third-party deals over $600, and enhance spending transparency using data from LBi Software.
  • Deloitte revealed that about 70% of NIL deals since 2021 would be denied under the new system, while leaders like Trev Alberts emphasize the need for a stable, fair system to avoid legal disputes.
  • This system aims to unify rules across states and conferences to ensure fairness and reduce litigation, with leaders expressing hope for a national law governing NIL payments.
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Wisconsin State JournalWisconsin State Journal
+24 Reposted by 24other sources
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College sports lurches forward, hoping to find level playing field

The schools from the four biggest conferences are asked to sign a document pledging not to rely on state laws.

·Madison, United States
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  • 73% of the sources are Center
73% Center
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The Hamilton Spectator broke the news in Hamilton, Canada on Thursday, May 29, 2025.
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