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College-reform bill could generate extra billions by allowing conferences to pool their TV rights

  • Senator Maria Cantwell is proposing a bill to alter a 1961 law that prevents college sports conferences from pooling their media rights, aiming to protect athletes and smaller leagues from costly name-image-likeness deals.
  • The proposal seeks to address fundamental problems related to implementing name-image-likeness rights while also focusing on women’s and Olympic sports.
  • Cantwell warned about the risk of college sports evolving into a 'Power 2' system, which would leave smaller leagues with fewer resources.
  • The bill aims to ensure that any extra revenue generated is used to maintain scholarships and roster spots for women’s and Olympic sports at levels matching or exceeding those of the 2023-24 academic year.
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Associated Press NewsAssociated Press News
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College-reform bill could generate extra billions by allowing conferences to pool their TV rights

Sen. Maria Cantwell, D-Wash., is proposing a bill that would rewrite a 1961 law that prohibits college sports conferences from banding together to sell their media rights in a move she says is designed to protect athletes, Olympics sports and smaller leagues that could be getting priced out of an in

·United States
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  • 61% of the sources lean Left
61% Left

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Associated Press News broke the news in United States on Monday, September 29, 2025.
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