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Giant Generali Banner Atop Insurer’s Milan Skyscraper Collapses

Summary by Bloomberg
A giant banner perched on top of Assicurazioni Generali SpA’s Milan skyscraper partially collapsed on Monday leading authorities to clear the area.

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Lean Left

Workers were not allowed into the 192-meter Hadid Tower on Monday. The incident did not put anyone in danger.

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Lean Right

The Hadid Tower is one of the most famous high-rise buildings in the city. The area below the building was closed to pedestrians.

·Vienna, Austria
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It's 6:30 in the morning when the fire department is alerted because of the noise on the roof. A large advertising sign has partially collapsed.

·Zürich, Switzerland
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Lean Right

Here you can follow today's news as they happen.

·Aarhus, Denmark
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Center

The structure of one of Generali’s posters crowning Milan’s Hadid tower, the insurer’s headquarters, collapsed on the top of the building this Monday, forcing the authorities to cordon off the area for safety while the firefighters were working to secure the structure and prevent the fall of the sign from the top of the skyscraper, in the centre of Milan. The sign, already fully secured as reported by the Italian news agency Ansa, did not cause …

·Madrid, Spain
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  • 38% of the sources lean Left
38% Left
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La Repubblica broke the news in Turin, Italy on Monday, June 30, 2025.
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