Coffee sector leaders launch industry-first global mapping initiative to accelerate the transition towards a deforestation-free coffee sector

🛰️ Coffee companies launch satellite program to map deforestation

Several major coffee companies and coffee traders have joined forces to map coffee farms and deforestation using satellite imagery and AI models.The system starts in East Africa, covering Ethiopia, Tanzania, Kenya, Uganda, Burundi and Rwanda, with the goal of covering all coffee-growing regions worldwide in 2027.The initiative will protect millions of smallholder farmers from being wrongly excluded from the EU market due to inaccurate maps that …

Coffee sector leaders launch industry-first global mapping initiative to accelerate the transition towards a deforestation-free coffee sector

The Coffee Canopy Partnership, initiated by JDE Peet’s (now part of Keurig Dr Pepper) was launched today to advance the identification and remediation of coffee-related deforestation. Developed in collaboration with leading coffee companies including JDE Peet’s, Louis Dreyfus Company, Sucden, Neumann Kaffee Gruppe, Touton, Sucafina, and Tchibo, the Partnership will create the world’s first comprehensive, openly-accessible map of global coffee pr…