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CoComelon’s First Ad Campaign Is a Tame Day in the Life of a Parent

  • Moonbug Entertainment launched 'CoComelon Can Help', CoComelon's first brand campaign on April 15, 2025, in Los Angeles.
  • The campaign emerged from insights showing families use CoComelon to navigate daily routines and parenting moments.
  • The campaign features a 60-second ad showing parents using CoComelon songs for routines alongside a series of initiatives.
  • The campaign includes the lyric, 'this is the way we put on our clothes', reflecting real-life family use; 'The Bath Song' has nearly 7 billion views.
  • Moonbug formed the Melon Squad and CoCo-fessions series to support parents, addressing stress reported by 41% of parents.
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CoComelon Launches First-Ever Brand Campaign Celebrating Parents & Caregivers

The debut ad kicks off 'CoComelon Can Help,' a campaign that shows how songs can help families through real moments

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Adweek broke the news in on Tuesday, April 15, 2025.
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