‘One of Our Core Areas’: Ahead of Global Agency Review, Coca-Cola’s CFO Focuses on Data Matching

‘One of our core areas’: Ahead of global agency review, Coca-Cola’s CFO focuses on data matching

One of Coca-Cola’s core focuses these days is data — specifically how it matches its own data against what its partners hold. John Murphy, the advertiser’s president and CFO, made the point at the DBAccess Global Consumer Conference on Thursday.  He added: “Today, one of our core areas, how do we take the, let’s say, first-party data that we own — it’s proprietary, it’s ours — and how do we marry that with the customer data that these proprietor…

Coca-Cola pits WPP and Publicis against each other in global media pitch

New Delhi: The Coca-Cola Company on Wednesday launched a global media review, putting incumbent WPP Open X and Publicis Groupe back in the race for the business. According to news reports, the review will cover media, data science and technology across most of Coca-Cola’s top markets. The company has retained consultant MediaSense to help manage the pitch, which is set to begin in July and conclude by the fall. The review is tied to a contract r…

WPP and Publicis go head-to-head in Coca-Cola media, data and tech review

The Coca-Cola Company is set to run a global review of its media, data science and technology capabilities, in a showdown between Publicis Groupe and WPP. The soft drinks giant confirmed the review to Campaign UK, which will begin in July, with decisions expected in autumn. The review is being handled in partnership with Mediasense. […] The post WPP and Publicis go head-to-head in Coca-Cola media, data and tech review appeared first on Campaign …

Coca-Cola Reviews $7.5B Global Media Account

$7.5 billion is a helluva lot of Coke. Take it from us.