Coca-Cola re-launches 'legendary' campaign of personalised cans and bottles
- Personalised Coca-Cola cans and bottles are set to return to the UK as Coca-Cola re-launches its 'Share a Coke' campaign starting May 1.
- The campaign originally began in 2013, replacing the logo with people's names to create unique products.
- Elodie Peribere, Senior Marketing Director for the UK and Ireland at Coca-Cola, stated that the campaign celebrates human connections.
- A Coca-Cola spokesperson mentioned that personalised products help people express appreciation for friends and family.
37 Articles
37 Articles
Coca-Cola Is Relaunching One of Its Most Iconic Products
It's a throwback to one of our favorite sodas.It’s rare that a brand can pull off a marketing campaign that has everyone talking. And even though some Super Bowl ads, like this year’s Coffee mate cold foam dancing tongue commercial, may spark online commotion at the moment, only a few commercials—like "Mean" Joe Greene’s "Hey, kid, catch" Coke ad or the Betty White Snickers performances—really stick with people for years to come.Obviously, from …

Coca-Cola re-launches 'legendary' campaign of personalised cans and bottles
Coca-Cola has announced the re-launch of it's 'Share a Coke' campaign which will see the return of personalised cans and bottles.
Coca-Cola brings back ‘Share a Coke’ for Gen Z
For the first time in over a decade, Coca-Cola is relaunching its iconic “Share a Coke” campaign. This time around, it’s targeting Gen Z. When “Share a Coke” first debuted in Australia in 2011, replacing the “Coca-Cola” logo on Coke bottles with 150 of the most popular names in the region, it sold 250 million named bottles and cans in a nation of just under 23 million people. The idea was so successful that, over time, Coca-Cola replicated it in…
Coca-Cola Bringing Back ‘Share A Coke’ Campaign
Coca-Cola is relaunching its ‘Share a Coke’ campaign, which previously sparked a global phenomenon by swapping Coca-Cola logos for personalised names. The brand’s customisation platform offers even more names to choose from, with the ability for consumers to add their (more…) The post Coca-Cola Bringing Back ‘Share A Coke’ Campaign appeared first on KamCity.
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