Coca-Cola Joins Forces with Juan Roig to Become the Official Sponsor of the Roig Arena.

VALENCIA, 23 (EUROPA PRESS) Coca-Cola and the Roig Arena – the future multi-purpose enclosure of Valencia promoted by Juan Roig – have closed a long-term collaboration agreement whereby the soft drinks company becomes ‘Founding Partner’, the main category of sponsorship of the venue. Thus, Coca-Cola will be established as an exclusive supplier [...] La entrada Coca-Cola, new official sponsor of the Roig Arena aparece primero en Forbes España.

The Roig Arena, the mega pavilion that Mercadona owner Juan Roig will open this year in Valencia and which will become the stage for the city's major events—beyond hosting Valencia Basket games—now has an official sponsor: none other than the world's largest soft drink company, Coca-Cola. Read more]]>